19 September 2020 11:28 PM

NCW hails 2 Egyptian women for Forbes ME 10 most successful females rank

Tuesday، 04 August 2020 - 03:33 PM

The National Council for Women (NCW), chaired by Maya Morsi, congratulated Egyptian businesswomen Abeer el Sisi and Ghada Eltanawy for being ranked by Forbes among the 10 most successful female tech entrepreneurs behind homegrown brands in the Middle East.

In a statement issued on Tuesday, Morsi hailed the two Egyptian entrepreneurs who founded homegrown brands in the Middle East and have managed to sustain their successful brands and push the boundaries despite the negative impact of the coronavirus pandemic.

Abeer Elsisi co-founded Elves, a chat-based digital concierge service, with her husband Karim El Sahy in 2017. The Los Angeles-based company has raised $4 million in funding from various investors so far, with its latest investment consisting of $1.5 million from Cairo-based Sawari Ventures earlier this year.

The company has recently seen a spike in its revenues during the COVID-19 pandemic, and plans to expand and raise larger sums in its next investment round, according to the website of Forbes Middle East ranking.

Egyptian Ghada Eltanawy co-founded online dress rental service La Reina in 2017, in an effort to make expensive evening and wedding gowns more accessible to the everyday woman. Her Cairo-based company managed to raise over $1 million since its establishment, and amassed a community of over 100,000 users.


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