As part of the state’s keenness on maintaining healthy households and society at large, the President’s Egyptian Women's Health Initiative was launched to promote the health of Egyptian women. Women were targeted in particular as a bracket in dire need of health education and care. The World Health Organization statistics have alarmingly revealed the high incidence of breast cancer among Egyptian women, which constitutes 35% of all women cancer cases.

The initiative is designed to screen carcinoma of the breast at an early stage for 28 million women governorate-wide; pursue clinical examination; and provide free-of-charge treatment. In the same vein, reproductive health, family planning, and healthy lifestyles remain at the core of the initiative. Detection of non-communicable diseases such as diabetes, blood pressure and obesity constitute an integral part of this endeavor. Risk factors of non-communicable diseases and breast self-exam are further considered.