As per the directives of President Abdel Fattah El-Sisi, the Ministry of Interior launched, on June 30, 2018, We are All One Initiative in collaboration with major retail chains so as to provide high-quality basic and food commodities at affordable prices. Notably, retail chains sell basic items at lower prices compared to counterparts. Reductions range between 20% to 30%.

The Initiative’s main purpose is to control price hikes in local markets, end monopoly, and regulate markets so as to mitigate burdens in favor of citizens.